Blogging continues to remain a hot topic across all levels of business, but increasingly, larger organizations are starting to feel the pressure of the blog beast and are asking themselves a couple of key questions:

1) Do we need to have a business blog?  If so, why?
2) Who will be our blogger(s)?
3) What will we say?

All good questions, all needing answers.  Blogging for business is no longer merely an "interesting" concept.  Blogging is intended to be a open and honest online dialogue with those in your target demographic.  It’s not for press releases, speeches, or whitepapers.  Further, blogging is an online cup of coffee with your readers.  Once that personal level of communication is established, you are no longer “XYZ Business” to your audience but are now, “The folks over at XYZ.”  That’s a big difference.  We’ll talk about who should blog and the appropriate messaging down the road.

Why does Click Rain blog?  Communication with customers, for one.  Also, however, is a sometimes-not-so-thinly-veiled sales pitch, like this one.  Our RainBlog tool takes blogging up a notch by not only providing an easy-to-use, web-based communication vehicle, but also combining it with leading-edge technology and algorithms proven to boost organic search engine ranking (define).  Thus, blogging can now serve two very key purposes: casual yet pointed communication with target audiences and a seo boost.  Collectively, leading to online business development, leading to sales, leading to you getting the corner office.