The folks over at TopRank out of Minneapolis ran a casual survey among readers to see where their online marketing efforts would be focused in 2008.  The results were a big surprising, especially the fact that blogging topped the list of things to do.  The author, TopRank CEO Lee Odden, goes on to make some good points about the importance of business blogging to drive seo and online PR, among other things. 

If you’re a company doing business and/or marketing online and aren’t using a blog in some way, you’re really at a disadvantage. The longer a company goes without a blog of some sort, the greater an advantage their blogging competition will have. Of course, not ALL companies need to have a blog, but the number of qualified reasons not to is getting smaller each day.

Excellent insight. If you are not business blogging, you need to be. Communicating with your audience is a key benefit of blogging, but there is so much more imbedded in a good blogging strategy - seo, organic search improvement, establishing leadership on a specific topic, to name a few.