I had a friend ask me today about a site (competitor) that seemed to be popping up organically on a lot of searches - some searches which were related to their business and some which were unrelated.  In looking at the site a bit deeper, not only was there some mad keyword stuffing going on, but they had embedded a small frame on their site which contained a boatload of copy - probably 2000+ words.  Are they benefiting from this in search right now?  Yes.  Will the Google cops eventually bust them?  Probably.  Just as in all walks of business, their are ethical and unethical ways to run your online marketing show.  If you are looking for blackhat seo (define) to cheat your way to the top, don't contact us.  If you want to earn it (through blogging for business, ethical seo, and online business development), we've got the Red Bull ready.