Another solid article today from eMarketer, this time on the importance of appearing on the first few pages of a search engine results page (serp). While that is a very obvious statement, the numbers they share in the article reinforce how, more than ever before users attention span beyond the first serp is waning. The first paragraph of the article says in best:
Online search has become so efficient that most Internet users are now impatient with anything less than great results.
I would dare say that search engine optimization is the most important piece of a successful online marketing strategy. Business blogging, paid search, social network marketing, and other internet marketing strategies are still pieces of the pie; however, if this article doesn't drive home the importance of a strong SEO strategy, well....
