The Sioux Falls marketing landscape - as well as on the national scene - has been shifting in recent years, with traditional agency models (being all things to all people) giving way to specialized shops (we do this, only this, and do it very well). There is a great WSJ article here from 2007 on this very topic that is worth the read.
While claiming to be leaders in all mediums is bold, fulfilling on that promise is nearly impossible. Social media is a perfect example. AdWeek had a great article recently on online marketing / social media and how the traditional agency model of "placing ads = placement dollars" does not jive with social media concepts. Social media and traditional media are very, very different and trying to apply blanket principles to both can potentially do more harm than good. Heck, faking a social media profile can get you jail time in Morocco.
At Click Rain, we have our niche, and it's online marketing. Not branding. Not print. Not broadcast media. We know online marketing and how it relates to a business marketing strategy. If you want something outside of our core competencies, we'll be the first to tell you it's not a fit. In the meantime, we'll keep sharpeing our axe on what we do best.
