eMarketer's article today on the savviness of kids on the web is not a huge shock, but it still is quite interesting. Depending on your vertical, business marketing strategy now needs to include an online element for reaching the tween and pre-tween demographic. There is a new generation out there that online marketers need to target, and they watch Sponge Bob.
Posted Monday, March 3, 2008 by
Jeff Meuzelaar
We all know that kids are getting pretty sharp when it comes to the web. Point in case, I can hardly do any work from home anymore without my 2-year old daughter begging (whining) to watch Dora the Explorer on my laptop. She even understands that "stuff happens" when you click the mouse. And Nickelodeon is no dummy, either. Sprinkled throughout the site and in between the online videos is a smattering of self promotion for their programs, getting kids even further hooked on the shows and subsequentially, driving offline sales of pajamas, DVDs, and sippy cups.
eMarketer's article today on the savviness of kids on the web is not a huge shock, but it still is quite interesting. Depending on your vertical, business marketing strategy now needs to include an online element for reaching the tween and pre-tween demographic. There is a new generation out there that online marketers need to target, and they watch Sponge Bob.
eMarketer's article today on the savviness of kids on the web is not a huge shock, but it still is quite interesting. Depending on your vertical, business marketing strategy now needs to include an online element for reaching the tween and pre-tween demographic. There is a new generation out there that online marketers need to target, and they watch Sponge Bob.
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