It's undeniable that an internet marketing strategy is critical; however, it is also very important to have traditional marketing channels to support your online strategy. How do users find your website?  The experts will tell you that 2/3 of the time offline marketing channels drove them to the web.  All in all, online business development is important but don't forget to support these efforts with offline channels.

After all, what good is peanut butter without jelly?